If you're worried AI will water down your voice or replace the work you’re proud of you're my kind of person.
You don’t need to outsource your genius. You need tools that protect it, support it, and help you do more of what you’re great at.
human-first AI, three ways to start:
Year of the Bot Bundle
A free starter kit to help you stop spinning your wheels and start using AI like a real human.
BrandCalibratorTM
Train AI to sound like your brand in under 2 hours. Finally get AI to create content and strategies that match your business.
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Let’s talk AI, your business, and how to get your time back without giving up what makes you great.
Entrepreneur School in the AI Era is a podcast for experienced business owners who’ve already built something meaningful and are now figuring out how to work in a world where AI is suddenly everywhere.
Hosted by Kelly Sinclair, award-winning marketer turned AI platform co-founder, the show explores how to integrate AI in practical, human-centred ways without sounding like a robot, losing touch with your unique gifts, or dismantling the business you’ve already built. Kelly originally adopted AI to elevate her work in marketing and visibility but quickly realized it was reshaping far more than she ever expected, ultimately transforming her entire business.
This podcast is about navigating that reality together. Because AI isn’t a one-time upgrade. It’s an ongoing shift, and there’s both a right way and a very wrong way to use these tools. Expect strategic conversations, AI-forward guest spotlights, and honest perspectives on how to evolve with intention, protect what matters, and stay grounded as the way we work continues to change.
Nice to meet you!
I’M KELLY
KELLY
Award-winning marketer→ AI platform co-founder
For years, I helped entrepreneurs clarify their messaging and build visibility strategies that don’t rely on social media. Last year, I went all in on AI because I could see how dramatically it was going to change the way people work, and I’m very much about building businesses that actually fit into real life.
(Professional mom taxi over here 
usually writing between hockey practices.)
Along the way, I created BrandCalibrator™, an AI tool that teaches AI how to sound like you. I built it because I was beyond tired of generic outputs that stripped brands of their personality.
As I went deeper with AI, the limitations became obvious. It struggled with brand voice, full workflows and IP security.
So I partnered with a technical co-founder, and we started building the platform we wished existed. One designed for real-world business operations, not just content generation.
We’re building an AI ecosystem that includes multi-agent “bot squads” that run end-to-end workflows, enterprise-grade security and IP protection, deep personalization and brand alignment, and full white-label capabilities so entrepreneurs and organizations can create and sell their own AI tools.
This isn’t another AI tool. It’s the foundation for human-centred, responsible AI adoption as we head into 2026, and I’m genuinely excited to be helping shape what comes next.
When I’m not nerding out about AI, you’ll find me juggling my daughters’ sports schedules, belting out 90s country (Reba forever), or sipping a glass of rosé in my hometown of Cochrane, AB.